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Thursday, 19 July 2012

Satyamev Jayate : Alcohol Abuse - Think Before You Drink




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Alcohol consumption is associated with having fun and enjoying life. But excessive, irresponsible drinking takes away that very life itself. Many alcohol addicts have climbed back to normal life, proving that it is possible to live happily without alcohol. Help for alcoholics is available, free, at Alcoholics Anonymous.



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The teasers of the show were premiered on YouTube on 2 April 2012.[28] The makers of show had booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of 6.25 crore (US$1.25 million). Reportedly, this is the highest costing promotional campaign for any Indian television show.[29][30] Besides, the show was also promoted in Indian theaters. The theme song of the show was shown in 300 theaters across the country after the national anthem. In addition, interactive sessions were organized with audiences about the show in selected multiplexes of Mumbai and New Delhi. The responses of the audience were recorded and shown on screen during movie intervals. B. V. Rao of Aamir Khan Productions, claimed that "This is the first time that a TV show is being promoted in cinema halls."[31] On 3 May 2012, Khan appeared on the daily soap Diya Aur Baati Hum, aired on Star Plus to promote the show.




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Satyamev Jayate : Toxic Food - Poison On Our Plate?




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For decades our food and water have been contaminated by powerful, harmful pesticides which have been promoted as necessary for better agricultural output. But the reality is that we don't need pesticides for better yield, and their use is not only deadly for health but results in expensive farming methods. The solution is to adopt organic farming, which is possible and profitable, as the state of Sikkim has shown.



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Palash Sen, the lead singer of the Indian rock band Euphoria sued and sent a legal notice to Ram Sampath, for plagiarism of the title track of the show.[26] Sen was reported saying, "The trailers and the anthem of this show have been running on television for quite a while, but I had not seen the videos. When I heard it, I was shocked." He claims that in 2000, his band Euphoria released its second album Phir Dhoom, and one of its songs was named "Satyameva Jayate". According to him, the refrain of Ram Sampath's track is exactly the same as the chants in his song. He went on to add that, "They've basically used the same refrain. Jo baaki ka gaana hai (the rest of the song), has different words and tune. But the mainstay of the song — the chorus – is ours." Sen also stated that he wouldn't mind giving Sampath the permission to use the tune of his version of "Satyamev Jayate" had he asked him for his consent and in return he would have just asked for a small credit to the band for the song.



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Satyamev Jayate : Domestic Violence -- Danger At Home





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For countless women, entering married life often means the beginning of a stressful, violent existence. Beating one's wife seems to be ingrained in many men's mindsets as the appropriate behaviour for a strong male, but the consequences are misery for the wife and children, and often a broken, unhappy home. The concept of domestic violence is based on the notion of patriarchy, which needs to be converted into equality.



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The concept of the show was not revealed in the Indian media until the show officially went on air on 6 May 2012.[2] There were also no get-togethers, parties or press conferences organized to discuss the content, leading up to the premiere of the show.[20] However, various sources reported the show to be based on "the common man" rather than being fictional.[21] Also, based on its content, it was mostly referred as a talk show discussing social issues like child labour, health problems and other issues affecting the country.[3] Aamir Khan, who is known for keeping secrecy for his movies,[3] was quoted saying, "I don`t want to talk much about how the show will be, and about its format. I want everyone to see it directly on TV."[15] However, commenting on the theme of the show, he said, "The show is about meeting the common man of India, connecting with India and its people."[22] He also added, "Through this show we understand the problem of the people, we are not here to make a change. I am no one to change anything. I don`t think I am in the position to change anything else. I feel understanding a problem and feeling it or holding one`s hand or hugging is also important. I may not have the solution, but at least I can hear and understand.




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Satyamev Jayate : Persons with Disabilities - We Can Fly!





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Uday Shankar, CEO of STAR India, suggested Aamir Khan to venture into television. Khan, however, was hesitant at first but agreed and worked upon the concept of the show for two years. In an interview with Zee News, he was reported saying, "Initially I was scared to do the show as we were travelling on a different path. I was worried. It was in a way difficult, but we knew what we are doing is different, but it comes straight from our heart."[15] He also added, "I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty and without compromising on anything."[10]
The shooting of the show took place in several states of India and Khan had to travel extensively over several weeks to various places in Rajasthan, Kashmir, Kerala, Delhi, Punjab, and in the North-East.[15] The studio portions of the show were shot in Vrundavan Studio[17] and Yash Raj Studios in Mumbai.[18] Khan was adamant about naming the show 'Satyameva Jayate' as he felt it completely gelled with the theme, which indicated that the show is of, for and belongs to people of India. However, Khan later learnt the fact that the title 'Satyameva Jayate' belonged to the country and cannot be registered for the copyrights as it cannot be exploited on a creative level for promotional activities. The team however went ahead and borrowed the title




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