Uday Shankar, CEO of STAR India, suggested Aamir Khan to venture into television. Khan, however, was hesitant at first but agreed and worked upon the concept of the show for two years. In an interview with Zee News, he was reported saying, "Initially I was scared to do the show as we were travelling on a different path. I was worried. It was in a way difficult, but we knew what we are doing is different, but it comes straight from our heart."[15] He also added, "I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty and without compromising on anything."[10]
The shooting of the show took place in several states of India and Khan had to travel extensively over several weeks to various places in Rajasthan, Kashmir, Kerala, Delhi, Punjab, and in the North-East.[15] The studio portions of the show were shot in Vrundavan Studio[17] and Yash Raj Studios in Mumbai.[18] Khan was adamant about naming the show 'Satyameva Jayate' as he felt it completely gelled with the theme, which indicated that the show is of, for and belongs to people of India. However, Khan later learnt the fact that the title 'Satyameva Jayate' belonged to the country and cannot be registered for the copyrights as it cannot be exploited on a creative level for promotional activities. The team however went ahead and borrowed the title
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