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The teasers of the show were premiered on YouTube on 2 April 2012.[28] The makers of show had booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of 6.25 crore (US$1.25 million). Reportedly, this is the highest costing promotional campaign for any Indian television show.[29][30] Besides, the show was also promoted in Indian theaters. The theme song of the show was shown in 300 theaters across the country after the national anthem. In addition, interactive sessions were organized with audiences about the show in selected multiplexes of Mumbai and New Delhi. The responses of the audience were recorded and shown on screen during movie intervals. B. V. Rao of Aamir Khan Productions, claimed that "This is the first time that a TV show is being promoted in cinema halls."[31] On 3 May 2012, Khan appeared on the daily soap Diya Aur Baati Hum, aired on Star Plus to promote the show.
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