The show telecasts on Sundays at 11 am IST. While the producers were high on showcasing it in the prime time at 9 pm,[9] Khan wanted to telecast it on Sunday mornings since the slot is commonly considered as "family TV viewing" in Indian Television, after popular TV shows Mahabharata and Ramayana were aired on Sunday mornings and were highly successful.[3] He was reported saying, "I wanted to telecast my show on Sunday morning. I want each family to watch the show and connect with it. We have watched Ramayana and Mahabarata and it used to come on Sunday morning. The shows created a different atmosphere."[10] He further added that, "I don't understand TRPs and GRPs. I have no idea how to calculate it! I don't care about it. It is important to reach out to the Indian audiences. If viewers want to see, they will see or else it is up to them."
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